Internet Is A Communications Medium

THE LEADERS POST - Issue #6 - December 31, 1998

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from, an
online community of real estate professionals dedicated to providing
excellent service to their clients. If you prefer the online version,
the current issue as well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents

You may pass this newsletter on to others, as long as it is sent
in it's entirety.


- Year end review
- How will you increase your business next year?
- Internet a communications medium says poll
- Value added service essential
- Page mail
- New web site version available
- Tax breaks when moving
- Add me!
- Contest!
- Thought for today

Net Success

Just a short newsletter this issue, as everyone is still busy with
the Holiday Season! I would like to take this opportunity to wish
each and every one of you a Happy New Year!

This is the time to review past practises for effectivness and to
plan ahead to increase business for the coming year. That is the
subject of the new Instant Survey at http://www/ where
we ask the question "REALTORS, what activity is your first priority
to help increase your business in the coming year?"


One thing many agents will be considering is how to upgrade their
results from maintaining an internet presence. A couple of recent
polls confirm again what some of us have known for a while, and
others have been resisting for a long time.

A poll conducted by AOL and Roper Starch confirmed that most people
regard the internet as a communications medium first and 87 percent
say they regularly go online to keep in touch with friends and
family. 80 percent had recommended to friends and family that they
get online. 71 percent of those surveyed said they had used the
Internet to research purchases.

Many agents still think of the internet as an advertising
medium and treat their web site as an electronic personal brochure!
Interactivity is minimal, and email is viewed as something no serious
prospect would ever want to use. Prospects will pass them by to find
what they are looking for elsewhere. No wonder they lose interest in
their web site after a month or two! Maybe they still think that
internet users are kids fooling around, but the study also confirmed
that 65 percent of respondents were aged 35 and over - prime house
buying age in most markets!

Another study confirmed the incredible growth rate of this group of
prospects. The number of people with Internet access will quadruple
by 2005, according to the research.

The report predicts that by 2005, there will be 206 million
dial-up connections and 17.5 million permanent connections worldwide.

The study affirms that the provision of value added service is the key to
a successful online business strategy. This is something that we
touched on in previous issues if this newsletter which can be viewed
online at

Service is the key! Most visitors to your web site are there for the
information, and want to be serviced in a timely manner by email. If
you will not do it, they will find someone who will. There are many
more "non responders" out there than there are agents who are
prepared to service the people their web site attracts, so the
opportunity is huge for those in the know!


I would be interested in knowing of your experiences with Page Mail -
where you are paged through your regular pager when someone sends you
an email. I had installed it on my site a couple of years ago, and
found that no one except other agents used it - so I removed it. The
visitors still prefered to be responded to by email, and did not
really want to get a telephone call back.

Some agents "cheat" by hiding the Pager as a normal e mail account so
the visitor is not aware the agent is being paged. That would work
well in allowing the agent to respond quickly, but I suspect an email
response is probably what the visitor would prefer in this case - not
necesarily a phone call.

I have had marginally better results with an ICQ Pager panel on my
site, but it is still a struggle to justify it's existance at times.
The ICQ Pager Panel allows visitors to send me messages directly when
I am online. I also have a back up copy sent to my regular email
account to ensure I never miss a message.

Please share your experiences! You can post your experiences in the Agents
Online Real Estate Forum
Your postings will be credited to you along with a link to your web
site or email address. It is a great way to promote yourself to the
hundreds of newsletter subscibers and you will be immortalized in the
online version!


What works for you? Your suggestions and submissions are gratefully
accepted, and if used you will receive credit along with a link to
your web site or (e mail address if you don't have a web site yet.)
Submissions may
also be left at the Agents Online Real Estate Idea Center in the
Newsletter Suggestions Forum.

One of the most popular forums there is the Commercial Real Estate forum. There are
always lots of interesting and informative discussions going on with a minimum
of spam and solicitations to wade through - check it out!

Happenings At

Looking for your first Web Site or intending to upgrade? There is now
a new website version to choose from when you join the Exclusive High
Performance Home Page program on

Two versions - same great price! Full details are available at
Realtor Websites

Sites are available in both the U.S.A. and Canada and are limited to
one per market area.


Eric Campbell has put together a new page to add to the Canadian web
sites in the program! The page is titled "Let Revenue Canada Finance
Your Move". The page was written by an accoutant, and spells out the
tax breaks available to relocating Canadians. In keeping with the
ongoing upgrade policy, the page will be added to all member's sites
at no charge.


The Real Estate Directories have been
upgraded once again! New dynamic pull down menus have been added, as
well as dozens of targets to make navigation a breeze. As the
directories fill up, they will be divided up into several more pages
and eventually into cities.

This And That

Have your picture along with your personal listing in the Real Estate
Directory at!

In order to help jump start the new Agents Online Real Estate Idea
Center at, for the next while, we will
be choosing one posting a week from the Idea Center, and awarding the
lucky participant with a FREE 6 month enhanced listing (which
includes the agent's photo) in the Real Estate Directories! The lucky
participants will also be mentioned with a link back to their
websites in this newsletter which goes out to several hundred real
estate professionals. Membership in the Agents Online Real Estate
Idea Center is free, so discover this great networking resource today
at In January there will be an upgrade
to the software that will allow for email notification of postings
and some other enhancements. Presently only moderators receive email

Thought For Today

You're a genius if you fly a kite during a thunderstorm, and discover
that lightning is electricity -- but you're an idiot if you fly a
kite during a thunderstorm, and discover that lightning can kill you.
- Unknown (from Mad Magazine)

================================================================ is an online community of real estate
professionals dedicated to providing excellent service to
their clients.

This newsletter is Copyright (c) RNC Internet Services, 1998



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