Most Sales From Realtor Websites Occur Months After Initial Contact

THE LEADERS POST - Issue #59 - April 12, 2001

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for professionals committed
to Net Success - from, an online community of
professionals dedicated to providing excellent service to their
clients. If you prefer the online version, the current issue as
well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents

You may pass this newsletter on to others, as long as it is
sent in it's entirety.


- Many sales occur 6 to 9 months after first contact
- Sneak Preview!
- Add graphics to your web site without losing your mind!
- New House and Home Real Estate Page Site in Atlanta
- Search Engine News
- Tip Of The Day

Net Success

I talked with a few agents recently who were relating stories of recent sales as a result of clients they had me through their web site. The common thread was that the clients had first made contact six to nine months previous. I know from my own experiences that this is not unusual.

If an agent follows up personally and regularly with web site leads until they tell you to stop, the result will be a lot more sales!

I find that most internet leads are at the earliest stages of their
move, and it sometimes takes months from the first contact to a sale. This means patience is a virtue, and although there are many dead ends, there are also a significant number of real clients to be gained - including lots of "out of towners" and no referral fees to pay! Just the saving of one referral fee can pay for your web site - everything else is gravy! That thought alone is what got me started with my first internet web site.

Many agents lose out on potential clients because they lose interest when it doesn't look like a sale will result within a few weeks. If you have a web site, please understand that prospects taking several months to buy or sell is the norm and unless proper follow up is employed the potential sales are lost.


Sneak Preview! Spiffy New Web Site Format For Agents.

Be the first to preview RNC Internet Services spiffy new web site format for agents! Check out a sample at

This new format makes clever use of Flash for the navigation system and graphics, and will appeal to those agents who like to see their photo on every page (unlike our typical House and Home Page formats)

For agents that would prefer a lower cost to having market exclusivity, this format can also be used in such a fashion in areas where there in presently no House and Home Real Estate Page.

More information and pricing can be found at
Web Promotion for Realtors

ADD GRAPHICS TO YOUR WEBSITE - without losing your mind!

By Rick Hunter

We've heard it over and over again - adding graphics to a
website is a GOOD thing. They can generally make your site
more appealing, illustrate points or products, and provide
creative icons for people to click through for more

So you are developing a website, and you really want
to add cool graphics. But how?

Well, you can run out and buy a bunch of expensive graphics
programs and 'dummies' books to learn how to use them.

Or you can sign up for courses, on or off-line, for various
amounts of money. But you'll probably be old and gray by the
time you sort through all the mumbo-jumbo you'll need to
sort through, or you'll be stressed to the max, and the
opportunity your website originally presented will be
long- gone.

Adding graphic images to your site should be easy and fun.

It is possible to:

- find graphics you can use at little or no cost; or
- jazz up your own pictures or graphics

Throw the mumbo-jumbo commands, books, and classrooms out
the window. If you just want to find graphics or photos you
can use, start by doing a search on your favorite search
engine(s) for 'royalty-free graphics.' You'll probably be
kept busy for quite awhile chasing down the links you'll
find. Many of the sites that provide these graphics also
include instructions or coding to add them directly to your
site - so you don't have to be a rocket scientist to jazz
up your web pages, after all!

Here's a few things to remember when creating web graphics:

1. Don't Sacrifice Speed For The Price Of Quality

Your main webpage should be under 40 KB in size for graphic
intensive pages. Since a graphic file usually downloads
slower than a normal text file (i.e. html page), you have to
ensure that your graphics are small, fast at loading
and visually appealing at the same time.

2. Graphics Should Be Appropriate, Not Just Look Good

One mistake a lot of web developers and Internet marketers
make is putting "cute" online graphics or photos on a
website just because they look good. This is a great
technique if the images are relevant, irrelevant image
placement just creates slower loading pages.

3. Don't Use Graphics When You Can Use Text

One logo, no matter how small, could take up to 5 seconds
to load on a website. While this may not seem like a great
length of time, it could mean the difference between
losing an impatient customer or getting the sale.

If your logos or graphics are based on simple fonts, then
why use a graphic when one line of HTML code can produce
the same text effect? And it'll take 1/100th of the time
to load that one line of HTML as opposed to the graphic.

You can also learn - quickly and easily - how to 'jazz up'
your own photos or images to add them to your site. For
example, if you just need to prepare your GIF or JPG images
for the web by compressing them so that they will load
faster, check out the free, ready-to-use "image cruncher"

This software is really simple to use. It requires no
knowledge of computers and it has a fast learning curve.

This is just one example of the information that's
available on the web. With all the free and inexpensive
online resources available to budding web designers, there's
no excuse not to have a site that's jazzed up just the way
you want it to be - without having to get a university
degree or spend six months profit to do it.

RNC Internet Services has a proven record of producing
effective web sites that place well in the major search engines
and may be able to help you make the changes to your existing
site and improve it's search engine positioning. Check out
http://WWW.RNCINTERNET.COM for more information or to arrange an assessment of
your site and pricing details.

***RNC Internet Services can only do your search positioning
for you as long as you are not in the same market area as a
current House and Home Real Estate Page member. Also in some cases, because of the changes to your site that would be required to improve your positioning, we can't help you if you do not own the copyright to your site.

Happenings At

RNC Internet Services on is pleased to announce a
new, High Performance, House and Home Real Estate Page site -
The House and Home Atlanta Real Estate

The new site is comprehensive and interactive with over 30 pages
of content, featuring online home searches and evaluations, local
services directory, dozens of links to local and international
sites, and extensive buyer and seller information on site.

The House and Home Page Real Estate sites have proven effective,
are search engine friendly, and have the design and content that
real estate buyers and sellers are looking for! Sites are
continuously updated to conform to the changing criteria
required by search engines.

So why spend countless hours and thousands of dollars trying to
reinvent the wheel? Why not have the #1 real estate web site for
your market area?!

There is only one House and Home Real Estate Page is produced
for each market area, so hurry before someone else beats you to
it! The attractive cost and proven results makes it winner! Visit
Real Estate Web Design for more

Your Success Is Our Business!


The Results-net site has had a
face lift and some new additions - check it out!

One useful change is that links to some of the most popular
articles on how to increase your real estate business using the
internet are now on the front page.


You can promote yourself very well by participating in the
Agents Online Real Estate Discussion Forums,
which are visited by hundreds people who are each viewing
several messages a day now looking for real estate information,
agents, and property listings! Participating in the discussion
and sharing your insights is great FREE advertising!


This and That

Search Engine News

This week NBC announced they are closing their web portal which was formerly the Snap! search engine. had grown to one of the top 10 search engines, but the advertising dollars just were not there. Recently they had started a "pay for placement" program, but the added revenue was not enough to save it.

A few weeks ago AltaVista introduced a system that foils automatic submissions. Now all submissions must be done manually using a code they provide. So, if your web site provider uses an automatic submission program - which would be the case with all of those who manage hundreds and thousands of sites - it would pay to ask if they will now manually submit your site.

When you look at the two most recent Search Engine failures, and, you just know more are to follow. Both were top ten search engines, both lost hundreds of millions of dollars in the past year alone, and neither could find a buyer for their search engines. That tells you that owning a search engine is the fast way to the poor house - so look for more closures in the future.

Tip Of The Day


My son came home from school one day,
A smirk was on his face.
He'd decided he was smart enough
To put me in my place.


Guess what I learned in Civics Two,
That's taught by Mr. Wright?
It's all about the laws today:


I don't have to clean my room,
Don't have to cut my hair.
No one can tell me what to think,
How to speak, or what to wear.

I have freedom FROM religion,
And regardless what you say,
I don't have to bow my head,

I can wear earrings if I want,
And pierce my tongue & nose.
I can read & watch just what I like,
Be tattooed from head to toes.

AND if you ever spank me,
I'll charge you with the crime,
I'll back up all my charges,
With the marks on my behind.


Don't you ever touch me,
This body's for MY use,
Not for your hugs and kisses,
That's just more child abuse.


Don't preach about your morals,
Like your mama did to you.
That's nothing but your mind control,
And it's illegal too!

Mom, I have these children's rights,
So you can't influence me,
Or I'll call Children's Services,
Better known as C.S.D.


Well, of course, my natural instinct
Was to toss him out the door.
But the chance to teach a lesson,
Made me think a little more.

I mulled it over carefully,
I couldn't let this go.
A little smile crept to my face...
He was messing with a pro!


Next day I took him shopping,
At the local Good Will store,
I told him, pick out all you want!
There are shirts & pants galore.

I've called and checked with C.S.D.,
They said they didn't care,
If I bought you K-Mart shoes,
Instead of Nike Airs.

OH! And...

I've canceled that appointment
To take your driver's test.
The C.S.D. is unconcerned,
So I'll decide what's best.


No time to stop and eat,
Or pick up stuff to munch,
And tomorrow you can start to learn
To make your own sack lunch.

Just save that raging appetite,
And wait 'til dinner time.
We're having liver and onions.
It's a favorite dish of mine.


Can we stop to rent a movie,
So I can watch the VCR?
Sorry, I said, I sold your TV,
For new tires on my car.

I also rented out your room,
You can take the couch instead.
The C.S.D. requires just a roof above your head.

Your clothing won't be trendy now,
I'll choose the food we eat,
That allowance that you used to get
Will buy me something neat.

I'm selling off your jet ski,
Dirt-bike & roller blades.
It's in effect today!

Hey, Hot Shot, are you crying?
Why are you on your knees?
Are you asking God to help you?

Share this one with some moms (& dads) you know....or better yet some kids.
- Author Unknown

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