Realtors - First Impressions Do Count

THE LEADERS POST - Issue #44 - June 15, 2000

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for professionals committed
to Net Success - from, an online community of
professionals dedicated to providing excellent service to their
clients. If you prefer the online version, the current issue as
well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents

You may pass this newsletter on to others, as long as it is
sent in it's entirety.


- First Impressions
- Dumber Than Dirt
- New Mortgage Specialist Site
- New Search The Internet Page
- A Great Resource
- Tip Of The Day

Net Success

The following is another article that was recently submitted.
Although not real estate specific, the points it makes is
certainly true for marketing yourself on the internet or
anywhere for that matter.

While reading it, think about what kind of first impression you
are making with your marketing.

The Inspiring Tale of Terry The Window Sales Man ...
.. Proof That First Impressions Really Do Count!

Want to hear something that will really blow you away?

When I heard this tale I literally jumped in the air and
shouted, "YES!" because I had discovered the reason why so
many people are DOOMED to failure... before they even start!

Hopefully after you've heard this short story, it will have
the same impact on you. In the next 500 or so words, you'll
discover why 95% of people fail in Internet Marketing and why
YOU MUST follow this simple principle to succeed. Ready?

Ok, so let's begin....

Allow me to introduce you to Terry, a window sales man from
England. If I take you back about 20 years, you'd know Terry
as a complete newbie... a not-long-since teenager who was wet
behind the ears in just about everything that he attempted.

The kind of person who couldn't sell false teeth to his own
Granny, let alone compete with the other sales men in the
industry. You know, the kind who could sell snow to Eskimos.

So to add a twist to the scenario, Terry's boss decides to
send him out on a practical field trip on his first day. He
throws him right in at the deep end by asking him to visit
an interested prospect at the posh end of town... where the
big money is in Windows/Double-glazing sales. So off he goes..

He's as nervous as hell. With his hands shaking and his knees
nobbling, he approaches the front door and thuds the door
knocker several times. An oldish woman approaches and after
his first shaking introduction, she invites him in.

He stays there for over 3 hours.... after dozens of cups of
tea and mounds of biscuits, the woman signs a contract and
purchases over £7000 worth of windows (that's over $11,000!)

And Here's The REAL Kicker....

The woman had already spoken with 6 other dynamite glazing
salesmen that week... and ALL of them offered a cheaper
quote! That's right - Terry's price was the MOST expensive.
He was also the most inexperienced sales man there ever was.

So what happened in the background, and moreover, how can
you replicate these powerful sales abilities to step up a
notch on your own profit ladder? Here comes the secret....

The woman said, "She liked the young lad more than the others".

That's ALL there been to it. She didn't care about the extra
expense. Even the other slick salesmen couldn't persuade her
to pay LESS than this young chap was asking for.

The truth is, this lad's first impression shone brighter than
any of the sales talk the others subjected the old woman to.
First impressions count, and this young lad's courtesy
attitude, politeness and likability are what closed the sale.

Not the sales hype. Not the low prices with the gigantic
over-hyped benefits. But the actual 'personality' and
'impression' that the kid gave was all that was required.

If you market your own products and services on the Internet,
consider what impression you're giving to your prospects.
If you appeal to them, then you've already done half of the
work. If this means redesigning your website, then so be it.

If this means going out of your way to be polite, helpful and
give the best possible shopping experience, then so be it.

Is it really too much work to secure your own sales?
I'll leave you to ponder on that thought.

Until next time,

Gary Hanley.

Let your online impression shine brighter than a 6am
sunrise with our pre-developed $24,000 super site. Author
Gary Hanley is ready to amaze both you and your prospects
right now. Your online sales will shoot through the roof!


David and Jacqueline Dolyyny were kind enough to end this:

"The Dumber than Dirt Award"...

Is what you should receive if you don't immediately secure the
House and Home Real Estate Site in your area. 'Cause guaranteed,
someone else will!

Why do I say that? Because within six weeks of Doug setting up
our House and Home web site, we had a relocation inquiry that
turned into $6,000 in commissions that we would have NEVER seen
otherwise. This one sale pays for our web site for
years! It gets better....this couple was so pleased with the
quality of job that we did finding them a new home, that they
are "happily" referring three other family members who will also
be buying this year!

I would also like to comment on the Web Master, Doug Towes. He
is a complete pro. Incredibly patient, helpful and knowledgeable
about what it takes to succeed on the internet in Real Estate.
He not only does what he says he is going to do, he does it
promptly & professionally. It is a pleasure to deal with a
competent business person who cares about the quality of service
they provide.

Even if you already have a web site...I would place a bet that
you aren't getting the results that we are enjoying.

Feel free to contact us if you have any questions about our
experiences with this site. Jacqueline Dolynny


The House and Home Real Estate Page web presence system come as
a turnkey package and is continuously updated to conform to the
changing criteria required by search engines - so you can sleep
nights and concentrate on selling real estate! Check it out at
Real Estate Web Design

* Only ONE agent per market area is eligible for this total web
presence and promotion service! If you are considering
marketing your services on the Internet, why not have the #1
web presence in your area?

Hurry! Before someone else takes this opportunity in your area!


What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)

All House and Home Real Estate Page sites have been given new
"Search The Internet" pages which allow the user to quickly and
accurately search all of the major search engines without having
to re-type keywords into each search engine.

Check it out at the House and Home Real Estate Page site near

This and That

A great resource for anyone who is interested in improving
their internet success can be found in the back issues of this
newsletter! They are all available online at


You can promote yourself very well by participating in the
Agents Online Real Estate Webmasters Forums,
which are visited by hundreds people who are each viewing
several messages a day now looking for real estate information,
agents, and property listings! Participating in the discussion
and sharing your insights is great FREE advertising!

Tip Of The Day

I find that the harder I work, the more luck I seem to have. -
Thomas Jefferson

A reputation once broken may possibly be repaired, but the
world will always keep their eyes on the spot where the crack
was. — Joseph Hall

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dedicated to providing excellent service to their clients.

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