Realtors Internet Success

THE LEADERS POST - Issue #43 - June 1, 2000

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for professionals committed
to Net Success - from, an online community of
professionals dedicated to providing excellent service to their
clients. If you prefer the online version, the current issue as
well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents

You may pass this newsletter on to others, as long as it is
sent in it's entirety.


- Internet Success Article
- New House and Home Real Estate Page Site
- This and That
- Free Ride Is Over At Looksmart
- 10 Ways to Rank Poorly in Search Engines
- Tip Of The Day

Net Success

The following article is not real estate specific - but many of
the points it makes about marketing on the internet hold true
for all.

Why Some People Will NEVER Succeed, No Matter How Hard
They Try.... And How YOU Can Avoid The Same Mistakes!

After being an online marketer for over four years,
the truth FINALLY hit me. I'd absorbed so much hype,
so many worthless marketing strategies and worst of all,
I'd seen and heard WAY too many failures to count, that
the powerful thought of realization conjured in my mind.

I had what alcoholics would refer to as a "moment of
clarity". And at the risk of sound enthralling, my
"Internet Business Enlightenment" hit me like a brick.

What had happened?

My business buddies had come and gone in their bucket
loads. My trusted friends who once spoke with raving
ambition in their voices had died from the scene and
left me with nothing more than the memories of the
hopes and ambitions that had once powered their aura.

Metaphorically, the Internet appeared in my mind like
a ghost town. The houses, that once provided shelter
for the world's most motivated ambitions, had now
been boarded up and a "For Sale" sign hangs outside.

In literal terms, I'd seen my "best net friends" drop
from my ICQ contact list like flies. I was suddenly
noticing returned mail errors when I tried to contact
my business mates by email, and the worst feelings came
when I received notifications of their intent to quit.

WHAT WAS GOING ON? Why Did I Feel So Strongly?

To put it bluntly, the ambitions that once were, died.
My most regular contacts online had quit this Internet
marketing 'lark'. Quite simply, they realized the hype.

They were sick and tired of spending endless amounts of
cash on worthless marketing techniques, wasting hours
of their life on pointless promotional junk, and getting
ripped off by the "get rich quick" nature of the 'net.

They had given Internet marketing "the finger", and in
return it had given them a bad taste that would plague
their mouth every time the phrase "make money online" was
mentioned. The worst thing is, tens of thousands of folks
that I don't even know go through the same thing EVERY year.

* And honestly, is it at all surprising? *

Every search I do for "internet marketing" churns up 100s
of worthless websites, plagued with affiliate links, bad
site design and promises of millions. The limitations of
off-line business has been removed, and so has given way
to a world of hype, scams, lies and false hope and promises.

No wonder thousands of businesses are actually LOSING money
online. It's like a mine field. Thousands walk through the
field, thousands get blown up and disappear, and only a few
people actually make it safely to the end. WAKE UP EVERYONE!

You want to know WHY I'm still here after this time, owning
a successful business that I run from the home office? Want
to know WHY I haven't joined the rat-race that I see clog up
the roads at 9am and 5pm every day? Want to know WHY I don't
quit, throw in the towel and say goodbye so all of this HYPE?

The Answers:

1. I don't listen to any of it! Although I'm NEVER skeptical
of life's possibilities, I am realistic. Sure, you CAN
become a raving success online. But why take advice from
the self-proclaimed guru's that haven't achieved it?

2. I keep a VERY open mind to my own possibilities and have
confidence in my own judgments. I know that by thinking
in a successful and positive frame of mind, I can achieve it.

3. I DRIVE myself with a burning desire of true success, and
will absolutely stick to that at all costs. My tenacity
(persistence) grows every day, I stay focused at ALL times.

4. I work like heck and learn everything I can. Over the past
few years I've learned more than my entire school education
taught me in terms of real-world practicalities and skills.

5. No matter what life throws at me, no matter how much the
circumstances can hurt, I stand up and say "I'm not affected".
I NEVER give up. I NEVER quit. I keep striving for success.

So What Will You Become?

I'm going to tell you something now that I wish I'd been told
a long time ago. Internet success doesn't come from a few
search engine submissions, worthless FFA postings and a site
plagued with affiliate links. It comes from UNIQUE ideas, with
UNIQUE creations, fueled by an over-powering ambition to SUCCEED.

You have two choices. Join the FEW who discover that the
Internet (like so many things in life) takes hard work, smart
thinking and a positive attitude for success... Or join the
THOUSANDS that follow the hype, waste time and money, and die
the Internet death.

Those two paths await. Which route will YOU take?

Until next time,

Lee Benson, the SUCCESSFUL British Marketer.
The author's bio:

Lee Benson dedicates his life to Internet marketing and the
principles behind creating SUCCESSFUL online websites. Use his
powerful formulas for success and learn why his PRACTICAL tips
are producing THOUSANDS in profit.

What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)

Happenings At

RNC Internet Services on is pleased to announce
a new, High Performance, House and Home Real Estate Page

The House and Home Page Real Estate sites have proven
effective, are search engine friendly, and have the design and
content that real estate buyers and sellers are looking for!
Sites are continuously updated to conform to the changing
criteria required by search engines.

So why spend countless hours and thousands of dollars trying to
reinvent the wheel? Why not have the #1 real estate web site
for your market area?!

There are five different formats to choose from, but only one
House and Home Real Estate Page is produced for each market
area, so hurry before someone else beats you to it! The
attractive cost and proven results makes it winner! Visit
Real Estate Web Site Design for more information.

Your Success Is Our Business!

This and That

You can promote yourself very well by participating in the
Agents Online Real Estate Discussion Forums,
which are visited by hundreds people who are each viewing
several messages a day now looking for real estate information,
agents, and property listings! Participating in the discussion
and sharing your insights is great FREE advertising!

Search Engine News

The Free Ride is Over at Looksmart!

Looksmart no longer accepts submissions into their directory
unless you pay them. There are two choices...

Express Listing – $199
• Guaranteed site review in 48 hours
• Listing in all appropriate categories
• A 100 percent refund if your site is not eligible for listing

Basic Submit – $49
• Site review in approximately eight weeks
• Listing in all appropriate categories
• No refund if your site is not eligible for listing


10 Ways To Rank Poorly in Search Engines

1: Repeat submission - Submitting too often can be worse than
not submitting often enough. If you do submit too
frequently, your page will be penalized and it may be
kicked out entirely.

2: Repeat keywords - Too many repetitions of your keywords are
seen as spam by search engines and can cause your site to rank
lower or be banned.

3: Too many keywords - Some search engines now look for
"themes" when ranking a site. If you try to be "all things to
all people" the strength of the really important words will be
diluted and you won't rank well for anything.

4: Tiny text - It used to work but now will hurt you more than
help you.

5: Same color text and background - It used to work as well but
now will get your site banned.

6: Database driven sites - Search engines can't follow the "?"
marks in the URL

7: Submitting too many pages - Can be seen as spam by some
search engines. Just submit the pages from the major sections of
your site and not every page in your site. The search engines
send out spiders for that.

8: Incorrect use of Frames - Search engines can't follow
frames, so make sure your designer uses the <noframes> tag

9: Using Flash on your default page - Flash is cool if you have
a high speed internet connection but the search engines can't
watch movies - they need text in order to index your site.

10: Fast Meta Refresh - Some use this trick when using
"doorway" pages. Search engines are on to this trick too.

Tip Of The Day

"Until one is committed there is hesitancy, the
chance to draw back, always ineffectiveness.
Concerning all acts of initiative (and creation),
there is one elementary truth -- the ignorance of
which kills countless ideas and splendid plans:
that the moment one definitely commits oneself,
then Providence moves, too. All sorts of things
occur to help one that would never otherwise have
occurred. A whole stream of events issues from
the decision raising in one's favor all manner of
unforeseen incidents and meetings and material
assistance which no man could have dreamed would
have come his way. Whatever you can do, or dream
you can, begin it. Boldness has genius, power and
magic in it. Begin it now." - Goethe

================================================================ is an online community of professionals
dedicated to providing excellent service to their clients.

This newsletter is Copyright (c) RNC Internet Services, 2000


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