Search Engine Positioning - Which Real Estate Keywords?

THE LEADERS POST - Issue #41 - May 4, 2000

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for professionals committed
to Net Success - from, an online community of
professionals dedicated to providing excellent service to their
clients. If you prefer the online version, the current issue as
well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents

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- Search Engine Positioning - which keywords?
- Find everything you need to be successful on the net
- New Reciprocal Links Forum
- New Search Engines Forum
- Tip Of The Day

Net Success

Unless you have millions of dollars to spend on marketing -
search engine positioning, as we all know, is the number one
factor in determining the success or failure of a web site.

Good positioning for what keywords? Recently, companies who
provide web sites and/or search engine submission services have
been using examples of their search engine successes in their
promotional material in efforts to attract new business.

More often than not the keywords they use for their
demonstrations are not the same keywords a prospective visitor
to your web site would enter into the search engines. What
appears on the surface to be good search engine positioning is
really not.

What keywords do people use when searching the internet?
For real estate the most popular keywords used are always the
city followed by the words "real estate" - for example, for
people searching for real estate in Orlando FL., the most
popular keyword used by internet searchers is "orlando real
estate" (almost always in lower case as well).

If you switch the words around to "real estate orlando" you
will find that only about one tenth as many searches are
performed using those keywords! The same holds true for just
about any other keyword combination you can think of - including
any combination using the word "realtor".

So, if a web designer or submission company shows you a report
of search engine positions for a long list of keywords - it may
look impressive at first glance. But the truth is that rankings
for most of the keywords used in the demonstration are non -
competitive and generate little traffic. If the rankings are not
great for "yourcity real estate", it is a waste of money.

A good example of a proven effective web presence system for
real estate agents can be found at Realtor Web Sites

The House and Home Real Estate Page web presence system come as
a turnkey package and is continuously updated to conform to the
changing criteria required by search engines - so you can sleep
nights and concentrate on selling real estate! Check it out at

* Only ONE agent per market area is eligible for this total web
presence and promotion service! If you are considering
marketing your services on the Internet, why not have the #1
web presence in your area?

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What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)

Happenings At

There are a couple of brand new forums at the Agents Online
Real Estate Webmasters Forums at

Visit the new "Reciprocal Link Exchange Forum" where you can
meet other web site owners interested in exchanging links. What
a great way to boost your traffic and improve you search engine

Also, visit the new "Live Search Engines News Feed And
Discussion Forum" where you will find the latest search engine
news and can discuss the ins and outs of search engines with
other members.

Tip Of The Day

A new idea is delicate. It can be killed by a sneer or a yawn;
it can be stabbed to death by a joke or worried to death by a
frown on the right person's brow. - Charles Brower

================================================================ is an online community of professionals
dedicated to providing excellent service to their clients.

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