THE LEADERS POST - Issue #36 - February 24, 2000
By: Doug Towes, Editor
About the Leaders Post
The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from Results-net.com, an
online community of real estate professionals dedicated to
providing excellent service to their clients. If you prefer the
online version, the current issue as well as previous issues
can be viewed by clicking Internet Marketing Tips For Real Estate Agents
You may pass this newsletter on to others, as long as it is sent
in it's entirety.
- How many agents in your area have web sites?
- Want Net Success? Ask yourself these 7 questions
- Three web sites for the price of one?
- Two new House and Home Real Estate Page sites
- Agents - Back to Basics
- MSN Search tests paid placement
- Tip Of The Day
The current Instant Survey on Results-net.com asks the question
"What percentage of agents in your market area have their own web
site and are active on the internet? "
So far over half of the respondents say less than 10% and three
quarters say less than 20% of agents in their area have their own
web site and are active on the internet.
I know this newsletter is already "preaching to the converted",
so I will not go into the obvious benefits of having your own web
site and being active on the internet. As most of you know, I
enjoy the technical aspects of creating effective web sites and
search engine positioning - and am always looking for ways to
increase a web site's effectiveness. The fact that currently less
than 20% of agents may be active on the internet tells me that the
competition will soon be getting a lot tougher and changes are
Up to now it has been relatively easy to position a web site well
in most search engines and to attract a good share of the growing
number of buyers and sellers who have already discovered that the
internet is the best way to search for a house or an agent.
As every day goes by more and more agents are jumping on the
internet bandwagon and there is more competition for those Top 20
search engine positions which are necessary to attract prospective
This is one area agents who want to enjoy success with their web
site can't afford to neglect. If you are not constantly adapting
your web site and promotion to the ongoing changes happening in
the search engine world - you will be left in a heap at the bottom
of the search engine rankings with no leads being generated from
your web site.
Now, an agent's time is usually better spent talking to buyers
and sellers - and not trying to become a Search Engine Whiz, so I
recommend that you start thinking about your current web site and
about what you have budgeted for monthly maintenance and promotion.
What are you paying per month for your web site? Nothing? I would
venture a guess that you can't remember the last time anyone
contacted you as a result of your web site!
When you ordered your web site, was your decision based largely
on how small the monthly fee was? It is time to think about what
that fee actually covers.
You really have to read between the lines sometimes in order to
really understand what you are getting for your current monthly
fee. Ask yourself these questions:
1)Does your fee include hosting the web site?
2)Does your fee cover changes and editing of content on your site?
3)Does your fee cover search engine submission? Just once? Once a
4)Does your fee cover ongoing changes to your site to adapt your
site to changes search engines are making in how they rank sites?
5)Does your fee cover the design and production of "doorway"
pages that act as pointers to your site in the search engines?
6)Does your webmaster take the initiative in determining when and
what changes and additions are necessary to improve search engine
7)With Link Popularity an important factor in how a web site
ranks in many search engines, does your site have a page for
exchanging links with other agents?
All of the above are extremely important if you want to have any
chance at all in having your web site become a generator of
business. The problem is that in most cases only 3 or 4 of the
above are covered by the monthly fee charged by webmasters and
real estate web site providers.
So, start thinking now about what you need to do in order to
compete successfully on the internet!
As discussed above, once your site is up and running how will it
generate business for you? As many agents have discovered it will
not - unless it is designed to do so right from the start and
modifications are made on a continuously basis to accommodate the
changing search engine criteria.
The Results-net House and Home Real Estate Page program has
proven to be a successful generator of new leads for the member
agents. You can check it out at Realtor Websites
All 7 of the important factors mentioned above are included in
the all-inclusive monthly fee!
Just one is produced for each market area, and it is totally
different from any other agent web site. The site comes as a
turnkey package and are continuously updated to conform to the
changing criteria required by search engines - so you can sleep
nights and concentrate on selling real estate!
What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)
Happenings At Results-net.com
Three web sites for the price of one? You betcha!
Members of the Results-net House and Home Real Estate Page
program at http://www.rncinternet.com/real_estate.html are being provided with
a third web site gateway in a third completely different domain.
This is being included in all new sites and all existing sites are
being upgraded at no charge!
What does this mean? It means that members now effectively have 3
web sites in 3 different domains with 3 different IP addresses
(and 3 different names). All 3 sites are designed to place well in
the major search engines, and this helps to ensure that a presence
is maintained when the search engine "shuffles the deck".
The House and Home Real Estate Page sites come as a turnkey
package and are continuously updated to conform to the changing
criteria required by search engines - so you can sleep nights and
concentrate on selling real estate!
This and That
Search Engine News
MSN Search is beta testing paid placement as keyword-based text
links that appear in the left-hand column of its search results
page. Placement is by bid.
Tip Of The Day
"We don't see things as they are, we see things as we are." --
"How come dumb stuff seems so smart while you're doing it?" --
Dennis the Menace
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professionals dedicated to providing excellent service to
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