Search Engine Submission For Realtors

THE LEADERS POST - Issue #34 - January 27, 2000

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from, an
online community of real estate professionals dedicated to
providing excellent service to their clients. If you prefer the
online version, the current issue as well as previous issues
can be viewed by clicking Internet Marketing Tips For Real Estate Agents

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- Everything You Need To Know About Search Engine Submission
- Welcome to - Colorado Springs CO
- New Buyers Forum moderator
- New Domain for French Language Web Sites
- Tip Of The Day

Net Success

How should you submit your web site to the major search engines?
Should I use a submission service or not?

Here's the scoop!

We have all seen the ads "Submit your site to (pick a number
between 10 and a 1000!) search engines for just $29.99!" That
has to be a good deal, right? Unfortunately it is not a good

What are these "1000 search engines" anyways? 90% of them are
not actually search engines at all - but "free for all" links
pages and "directories" - and many are set up for the purpose of
collecting email addresses to add to spam mailing lists. In fact
many of these "directories" are not even accessible to the public!

There really is not much more than 100 or so actual-for-real
search engines and directories and of those about 10 to 15
account for 95% of the traffic you will ever receive to your web

Those 10 or 15 are what we generally refer to as Major Search
Engines and Directories and they include Yahoo!, AltaVista,
Excite, HotBot, Lycos, Netscape Search (Open Directory),
WebCrawler, Google, Infoseek (,, AOL Search,
Direct Hit, MSN Search, Northern Light, and Looksmart.

It becomes simpler still when you take into consideration that
just submitting your URL to HotBot will result in your site
showing up in other Inktomi based search engines like - Yahoo!,
MSN Search, AOL Search, ICQ-It Search,,, and
other minor search engines. Submitting to AltaVista will also
cause your site to appear in Looksmart as well, and submissions
to Excite also show up in WebCrawler.

So if you just submit your site to AltaVista, HotBot, Lycos,
Excite, and Infoseek you will have most of the important search
engines covered. In addition, submitting to the Open Directory
and Yahoo Directory will make sure you have all the important
bases covered.

It is next to impossible to get a new real estate site listed
in Yahoo's Directory Section anymore, as they are putting their
attention on reviewing paid submissions. You may want to
consider coughing up the $200 for the Yahoo's Business Express
submissions (available only for U.S. web sites) as at least you
are guaranteed they will actually look at your site. It has also
been noted that nowadays sites without their own domain names
seldom are considered for a Yahoo Directory listing - so you may
want to consider getting your own domain name and forwarding it
to your existing web site.

I would highly recommend that you or your webmaster do your
search engine submissions manually and do not rely on submission
services or software. The search engines consider many of these
submission tools as spam tools and this could get your whole
site deleted. They have their submission scripting set up to
recognize certain submitting tools because of past abuse by
previous users.

Infoseek: "We do not suggest that you use a online submittal
service. If you want to have your site submitted into Infoseek,
that you do so manually. There has been issues when using these
services and we do not recommend nor endorse their use."

Do not take advantage of offers to submit all your pages once a
month to the major search engines. That is more likely to cause
your rankings to drop than go up.

How can this be, you ask, when I see sites with a dozen pages
dominating the top positions in AltaVista and other search
engines? Those pages were listed when the search engine sent out
it's spider to look for pages on the web - they were not added
to the index by submission. Many search engines will penalize or
ignore submissions when a certain limit is reached. You will
notice that some ask that you just submit ONE page.

AltaVista has said in the past that after 2 urls submitted,
there is a sliding scale of lowering your sites rank, then there
is a drop off point. I don't know what the number is, but some
think it is 15 submissions with the same domain name in the URL.

In addition, resubmitting a page that is already in the search
engine index will cause the ranking to drop in many cases, as
engines like AltaVista have been seen to use a "time penalty"
for sites targeting popular keywords.

Having a dozen pages dominating the results of a search is
actually not such a good thing. Usually, a competitor will
complain and have you removed anyways - but it can actually
cause your future rankings to go down.

You are better off having one page ranking well than a whole
bunch because some search engines, like those using Inktomi (Hot
Bot, Yahoo, etc., are using "click thru" data in their ranking
and the more of your pages a searcher has to choose from the
more watered down your click thrus will be.

Then, when that data is applied to the ranking algorithm you
position will drop. Direct Hit and Google are popularity
engines and the same principal applies. This is important
because these engines provide the top results for many search
engines like Lycos, HotBot, and Netscape.

So when someone offers to automatically submit every page of
your site to all the search engines once a month - they are NOT
doing you any favors!

There really is no replacement for a knowledgeable webmaster
who will monitor your search engine positioning and manually
submit and resubmit your web site to the major search engines
when required - making changes to the web pages to improve
ranking when necessary.

That is what happens with the House and Home Real Estate Page
web sites! Each site is manually submitted to the major search
engines, monitored monthly and resubmitted manually when
required. Changes are made to existing pages and new pages are
created when necessary to react to changes in search engine
criteria. More info on the House and Home Real Estate Page
program can be found at Realtor Website Design



RNC Internet Services at only
works with one real estate agent per market area for the House
and Home Real Estate Page Program and manually monitors
the web site's position in the major search engines and
resubmits as required every few weeks.

RNC Internet Services can do your search positioning for you as
long as you are not in the same market area as a current House
and Home Real Estate Page


Once your site is up and running how will it generate business
for you? As many agents have discovered it will not - unless it
is designed to do so right from the start as well!

Remember the "Personal Brochure"? It was all the rage a few
years ago. Even those who promoted the use of Personal Brochures
admitted that it had little value in attracting new business.

The major use of a Personal Brochure is to build and reinforce
your profile to those who have already met or contacted you from
another source.

If your web site is basically a personal brochure - that is, if
it is mostly about you and what you do - you can expect the same
sort of results - very little or no new business.
Most, if not all agents, start with this type of site - and
after a year or so of no results they start the quest for a site
that will actually generate leads.

That search has led many to the Results-net House and Home Real
Estate Page program which has proven to be a successful
generator of new leads for the member agents. You can check it
out at

Just one is produced for each market area, and it is totally
different from any other agent web site. The site comes as a
turnkey package and are continuously updated to conform to the
changing criteria required by search engines - so you can sleep
nights and concentrate on selling real estate!

The House and Home Page Real Estate Sites also rank well within
all of the major search engines!


What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)

Tip Of The Day

"Wisdom is the reward for a lifetime of listening ... when
you'd have preferred to talk." --D.J. Kaufman

"Forget and forgive. This is not difficult when properly
understood. It means forget inconvenient duties, then forgive
yourself for forgetting. By rigid practice and stern
determination, it comes easy." -- Mark Twain

================================================================ is an online community of real estate
professionals dedicated to providing excellent service to
their clients.

This newsletter is Copyright (c) RNC Internet Services, 1999


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