Internet Use By Home Buyers

THE LEADERS POST - Issue #3 - November 19, 1998

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from, an
online community of real estate professionals dedicated to providing
excellent service to their clients. If you prefer the online version,
it can be viewed at "".

You may pass this newsletter on to others, as long as it is sent
in it's entirety. To subscribe or unsubscribe, simply visit the site at "".


- Internet use by home buyers
- Internet success in London
- New House and Home Page site
- Poll results
- Technology and regulations
- Search engine notes
- Thought for today

Net Success

Ahh! Life is grand! I am writing this newsletter on my lap top in a
remote waterfront cabin in northern Ontario - watching the deer,
ducks, and whiskey jacks out of the window - with a cozy fire
crackling in the fireplace. Technology now allows one to shake the
shackles of an office environment - my real estate clients think I am
back in the city, but except for physical showings and offer
presentations, that is no longer necessary. Technology and the
internet can help add balance to a busy real estate agent's hectic
lifestyle, which is one of the big attractions for me!

I find that real estate business I do from the internet is the least
costly to generate, and in most cases, the easiest to conclude. Of
course, one first have to turn those "hits" into clients - which is
the purpose of the site ""
and the Leaders Post ""

The internet is not the place to be in the future - it is the place
to be now! The results of a national survey of home buyers conducted
by a professional polling company this fall on behalf of a large real
estate organization showed that 71% of people surveyed would use the
internet to obtain information about buying a home. Within this
group, 97% would like to see photos of homes on a real estate web
site and 94% would like to see information about neighborhoods on the
internet. From my own experience, I find that this interest in home
photos extends to property listings e mailed to clients as well. In a
future issue of the Leaders Post we will discuss various methods of e
mailing listings to clients. I would be interested in hearing what
works for you. Send me a note at - if
used, you will be given full credit for your ideas along with a link
back to your web site or e mail address.

In the past couple of issues (see
for back issues) we talked about some of the
essentials necessary to achieve success with real estate endeavors on
the internet. A few days ago I received the following letter from a
London, Ontario agent
who, after a few months of frustration,
found success when he started to apply some of the principals.


After much thought I decided to give Doug's "" site a
try in January 1998. (Eric is referring to the exclusive Results- House and Home Page site he acquired -
- Ed.)

At first I was really disappointed as it wasn't until July that I
actually completed my first deal through the internet.  I definitely
believe that it was not the site - I have had many good comments on
the layout, but that it does take a different approach on the
internet  - a mixture of  non threatening tactics, but, realizing
that an "immediate" reply is expected. 

I  have had two out-of-town clients state the reason they dealt with
me was my immediate reply to them.   Now, I expect to finish off the
year with over 1 Million (gross) as a direct result of the internet. 
In addition, I have over 30 "hits" where possible clients want to
wait 6 or 12 months.  I sent them interim replies stating that
"believe it not, there is a real estate agent that does not believe
in hounding them, and that because I do not believe that the present
houses will remain on market until 1999. I will be contacting them in
early 1999 and I added that if they had any questions prior to then,
please do not hesitate to contact me immediately". 

I am working with one family right now, that originally said they
wanted to wait six months and now want a home. They appreciated me
not pushing/rushing them.

In conclusion, I am definite in the belief that the Internet is here
NOW for real estate agents and that Doug's site is the best available
on the market.  Anyone thinking of obtaining a site, I will be glad
to answer any questions you have and FULLY endorse the "results-net"
real estate site. 


Thanks Eric! Do you have any clients looking for London, Ontario?
Eric is your man.

What works for you? Your suggestions and submissions are gratefully
accepted, and if used you will receive credit along with a link to
your web site or (e mail address if you don't have a web site yet.)
Send submissions to " " - suggestions may
also be left at the Idea Center in the Newsletter Suggestions Forum.


Some members have reported difficulty trying to post messages in the
Idea Center "". This may
be the gremlins of a recent software upgrade! I have deleted most of
your registrations which should solve the problem. Now, in order to
post a message, simply re-register and things should be fine. There
will be an upgrade to the software again in early January which will
allow for anonymous posting and e mail notification of new messages.
Currently only moderators are notified of new postings in their
forum. If you would like to moderate a forum in the Results-net Real
Estate Idea Center, let me know. Aside from the e mail notification,
moderators can edit messages, receive some good exposure, and are
viewed as a bit of an expert in their forum.

One of the most popular forums there is the Aspiring Agents forum.
There are always lots of interesting and informative discussions going on
with a minimum of spam and solicitations to wade through - check it out!


The poll about search engine usage is now complete.
The top two search engines used by our members were Yahoo! and


Even though this is traditionally a slow time of year in some areas,
there are still many client leads being generated and passed along to
members who are listed in the Results-net Real Estate Directories.
Leads are coming in for areas that still do not have agents listed in
the Directories. If you are not listed, you may be missing out! There
is no fee to be listed - it's FREE!

This And That

The following message was posted a few days ago at the Results-net
Real Estate Forums Idea Center
- We would be interested is hearing your thoughts on the subject!

Technology is changing the way we do our real estate business so
rapidly, that many times we are contravening the regulations of our
boards and associations.

Unfortunately this leaves those on the leading edge vulnerable to
"attacks" of fellow agents whereby the board or association is
compelled to act to be seen to be enforcing the rules - at great cost
to the accused agent!

A recent example concerns delivering listing information on the
internet. Many of us have signed MLS Online Access Agreements which
contain clauses such as: "Under no circumstances shall the Member
store or retain in machine readable form or otherwise nor shall the
Member provide facilities for the saving or reproducing in machine
readable form or otherwise any MLS Information or establish a
permanent file of MLS Information or statistical information for any
purpose whatsoever."

Do you send listings by fax? Does your fax machine store in memory
if you get a busy signal? You are breaking the rules. Does your board
or association sell you software that allows you to store listing
information on your hard drive or on a floppy? You are breaking the
rules by definition. Do you put that listing information in an e mail
to send to a client? Make it available thru your web site perhaps
using an auto responder as a response to a visitor's request for
specific info? Fax on Demand perhaps? Agents have been ordered to
"cease and desist" as a result of complaints by competitors - and the
matter goes to various committees for, months perhaps.

This is especially a concern when using the internet, as the
majority of agents are still not "net wise" and those boards and
committees looking at complaints have little understanding of what is
actually happening. Worse yet, many agents still believe anyone who
wants info by e mail must be a flake anyways - and "why can't you
just phone them?"

Another agent was forced to stop taking referrals - even though they
were from a registered broker - because those referrals were coming
from an internet site that was outside of the agent's province
(happened in Canada). I still can't figure that one out! How is that
different than getting a phone call from an agent in another
state/province/country with a referral?

I would appreciate hearing your thoughts on this subject - and any
experiences you may have had.


Search Engine Notes:

This seems to be the time of year when most major search engines do
some restructuring, during which submissions are not accepted.
- Excite is still working on their's, and claim to be accepting
submissions again, but I have found that their service is frequently
- HotBot has been not accepting submissions for the past month, and
are supposed to be ready for new submissions around the middle of
- Lycos has not added new listings to it's database since July, and
it is unknown when they will be.


Thought For Today

Submitted by Carolyne Lederer, Brampton Ontario

In case you needed further proof that the human race is doomed, here
are some reportedly true label instructions on consumer goods:

On Sears hair dryer:
Do not use while sleeping.

On a bag of Fritos:
You could be a winner! No purchase necessary. Details inside.

On a bar of Dial soap:
Directions: Use like regular soap.

Some Swanson frozen dinners:
Serving suggestion: Defrost.

On a hotel-provided shower cap in a box:
Fits one head.

On Tesco's Tiramisu desert:
Do not turn upside down. (Printed on the bottom of the box.)

On Spencer Bread Pudding:
Product will be hot after heating

On packaging for a Rowenta Iron:
Do not iron clothes on body

On Boot's Children's Cough Medicine
Do not drive car or operate machinery

On Nytol (a sleep aid):
Warning: may cause drowsiness

On a Korean kitchen knife:
Warning keep out of children

On a string of Chinese-made Christmas lights:
For indoor or outdoor use only.

On a Japanese food processor:
Not to be used for the other use

On Sainsbury's Peanuts
Warning: contains nuts

On an American Airlines packet of nuts:
Instructions: open packet, eat nuts.

On a Swedish chain saw:
Do not attempt to stop chain with your hands.

================================================================ is an online community of real estate
professionals dedicated to providing excellent service to
their clients.

To subscribe or unsubscribe to this newsletter, simply visit the internet site at ""
and enter your e mail address.

This newsletter is Copyright (c) RNC Internet Services, 1998



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