Comprehensive Search Engine Strategy For Realtors

THE LEADERS POST - Issue #16 - May 20, 1999

By: Doug Towes, Editor

About the Leaders Post

The Leaders Post is the newsletter for real estate professionals
committed to Net Success - from, an online
community of real estate professionals dedicated to providing
excellent service to their clients. If you prefer the online
version, the current issue as well as previous issues be viewed

You may pass this newsletter on to others, as long as it is sent
in it's entirety.


- A comprehensive search engine strategy
- Be the exclusive agent for your area
- It happened again!
- Rated "Best" by Infoseek Directory!
- Organizing your web contacts
- Interesting web sites
- Tip of the day

Net Success

With the internet rapidly expanding and changing, the major
search engines and directories have been showing signs of stress
in the past year.

It used to be possible to get your site listed and well
positioned in just a few days in some of the search engines and
a month at most in many others. Those days now seem a distant

Nowadays, it seems that 25% to 50% of the search engine
services are experiencing some sort of problems (which may not
be apparent to the casual observer) at any given time.

A year or so ago, with a little effort, it used to be possible
to achieve good top twenty placement in all the major search
engines at the same time. That is pretty well impossible in
today's environment!

It now can take up to two months and longer to get listed and
well placed in most of the search engines. In addition to that,
search engines are constantly shuffling the deck, dropping
sites, not adding to their databases, under repair for months at
a time, and generally raising the blood pressure of webmasters

Success today is to appear well in two or three major search
engines at any given time. To do that, your site has to be
designed in such a way that it has the attributes necessary to
rank well in all of the major search engines.

It is now more important than ever before to have a
comprehensive search engine strategy that includes a commitment
to keeping up with the changes happening and compensating for
those changes. Failure to do so will result in your site ranking
poorly and costing you sales!

If you are not willing to spend the time to acquire the
knowledge necessary to manage your own search engine strategy,
you have to be prepared to pay your webmaster for this service.
This usually means an ongoing maintenance fee in addition to the
money you spend to initially get your site up and running.

Hiring a search engine submission service is not a
comprehensive search engine strategy! At best such services are
a short term boost is one or two search engines. In most cases
such services are totally ineffective and in some cases can
actually cause you to decrease in rank rather than increase!

A comprehensive search engine strategy is one of the reasons
members of the House and Home Page program enjoy success with
their web sites! If you are looking for an effective new web
site at a reasonable cost, check it out at
Website For Realtor

The House and Home Page sites are fully personalized and
come with compelling real estate content already provided on over
30 web pages, plus several fill in forms, and links to local
community information. New content is added on a regular basis.
Visitors to a House and Home Page site have no reason to
visit a competitors site.

There are now FOUR formats to choose from, but only ONE
site is produced per market area, so order the site for your area
before someone else does! It's easy- The content is provided for
you, the setup cost is just a fraction of the cost of similar
sites, and you will be up and running in a couple of weeks!


In addition to a comprehensive search engine strategy, it is
important to develop other paths that lead to your web site.
Many suggestions have been given in previous issues of this
newsletter, and can be found online at

One of the best ways to drive visitors to your site is to be
listed as the exclusive real estate agent for your city in a
major real estate site that is visited by consumers looking for
agents and property listings.

Such a site is the Agents Online Real Estate Forums , which has recently been rated
"Best" and given a three star rating - the highest award given -
by Infoseek's directory! Agents Online rates "Best" in the
categories "real estate agents" and "property listings" and
shows at the top of the list when searching Infoseek's
Directory. The Idea Center also receives traffic from many key
word searches in other major search engines and from links
places on dozens of web sites.

Now, you can be the one and only agent for your market area
listed in the pull down menus at the top of each and every page!
Anyone searching for an agent or property listings in your area
will click on the city or town and automatically be directed to
your site!

Since receiving the award, a check of the server logs for the
Agents Online Real Estate Idea Center shows that there are now
many additional visitors to the site that have come looking for
real estate agents and property listings. Those pull down menus
at the top of each page offers visitors the links to what they
are looking for!

How can you be the exclusive agent listed for your area? There
are three ways to be listed. You can join the House and Home
Page program ( being listed in
those menus is included for FREE. You can become a moderator of
one of the forums - being listed in the menus is one of the
perks! (more on becoming a moderator later). Or you can be
listed by paying the introductory fee of $10 month per city or
town to be listed exclusively in each pull down menu. Listings
are to be prepaid for six months in advance.

To be listed in the Real Estate Agents Menu, you must have a
web site. To be listed in the Property Listings Menu, you must
have a page set up on your web site that directs visitors to
listings - yours, your companies, or the multiple listings.

Menu listings on a first come first served basis, but you can
be "bumped" in the future if there is a new House and Home Page
that covers your area, if a moderator covers your area, or if
payment is not received. Until then, the exclusive menu listings
will be yours!


Has this happened to you? It happened to me again last week!

After writing an offer with out of town buyers that had
contacted me from my web site, they started telling me about
their experiences trying to contact local agents through their
web sites and listings advertised online.

Apparently they contacted three or four agents without a
response - one they tried to email repeatedly because he had
several listings in the area that interested them the most.
Turns out the agent had an incorrect email address listed on his
web site!

The buyers were not interested in picking up the telephone and
calling these agents - they wanted a response by email. I was
the first one to answer their request for help and as a result
ended up with the sale.

If you have a presence on the internet, check and respond to
your email every day!

--------------- What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't have
a web site yet.) Send submissions to -
suggestions may also be left at the Agents Online Real Estate
Idea Center in the Newsletter Suggestions Forum.

One of the most popular forums there is the Ethics And Industry Practices in Real Estate forum. There are
always lots of interesting and informative discussions going on with a minimum
of spam and solicitations to wade through - check it out!

Happenings At

As mentioned earlier, we are proud to announce that the Agents
Online Real Estate Idea Center at
has been rated "Best" - three stars, the highest award given, by
the Infoseek Directory in the categories "real estate agents"
and "property listings".

The Agents Online Real Estate Idea Center has been recently upgraded and
another upgrade is scheduled in the next couple of weeks.

One of the new additions is the ability to subscribe to a forum
digest of of postings in any or all forums.

If you subscribe to a forum digest, you will receive periodic
emails detailing posts to that forum over a given period of time.
It is a great way to keep up with what is happening without
having to actually visit to check for new posts!

Contributing by posting messages in the Agents Online Real Estate
Idea Center is a great way to increase your exposure - and your
business! Join us at at - it's free!

We still need moderators for a couple of the forums, so if you
are interested let me know at and I
will set it up.

Moderators have the ability to post announcements, edit and
remove messages, send out digests, and are notified by email each
time someone posts to their forum. They are often viewed as a
leader and/or expert, and the moderators name appears on every
page in their forum. Moderators also have the ability to schedule
the digests for their own forums, and the frequency will be
determined by the traffic in the particular forum.

There is now a colorful new logo suitable for members to place on
their web sites and linking to the Idea Center. The logo is just
6kb, and a transparent gif, so it will work whatever your page
background. Have a look at
where you can see the logo and cut and paste the code for


Members of the High Performance Home Page program are reminded to
check their private forum for information, search engine
strategies, and add-ons to their site. The forum is located
within the Agents Online Real Estate Idea Center at and can be found at the bottom of the
list of public forums. Once registered at the Idea Center, send
me an email and I will "authorize" you so you can access the
private forum.

This And That

Carolyne Lederer of Brampton Ontario
has some hints on organizing your web contacts and web sites
that interest you.

"(1) Some computer users may not realize that every comma,
letter, and every word uses up space on their computer. To help
with the general housekeeping, when you book mark a site,
shorten the name, and insert a preface word such as RE (for Real
Estate)in front of the name, or Mktg (for a marketing related
article/site. This way the windows system automatically files
all your "saved sites" in a format by which you can find them
easier, and, you save space.

(2) If an agent has sent you a fun or informative article or an
interesting URL that you may want to pass on later, or just keep
on file - use the same concept - rename the file by placing the
agent's name in the foreground - eg Carolyne Sent will take you
to <<http:www.----url>. One will often recall who sent them
something long before they will recall the actual name of the
article or the URL.

(3) If a particular agent has a real estate web site that you
find on the net while surfing, or someone has sent it to you as
a point of reference - save it for referral use. Bookmark the
site or put it into your favorites file. Chances are you will
never find it again tho' unless you rename it - preface it by
the city/state/PROVINCE - that the agent represents. Canada is enough for mine - whether or not you recall my name...
by clicking your icon so marked, I will just POP UP, and you can
send me your referrals."


Tip Of The Day

"Life is a grindstone.
Whether it grinds us down
or polishes us up
depends on us."

                        - L. Thomas Holdcroft

"After the game, the king and
  pawn go into the same box"
                        - Italian proverb

"The slow rhythm of waiting"  
                        - Adrian Cowell

"Aim for the highest."
                        - Dale Carnegie

"There is nothing permanent except change."
                        - Heraclitus

"It's the constant and determined
  effort that breaks down all resistance,
  sweeps away all obstacles."
                        - Paul M. Bristol

  "Genius is one percent inspiration and
   ninety-nine percent perspiration."
                        - Thomas Alva Edison

  "You can't help getting older, but
   you don't have to get old."
                        -George Burns

  "An apology is the superglue of life.
   It can repair just about anything."
                        -Lynn Johnston

  "We cannot direct the wind
   but we can adjust the sails."       
                        - Anonymous

  "Character is like a tree, and
   reputation like its shadow.
   The shadow is what we think of it:
   the tree is the real thing."
                        - Anonymous

  "When elephants fight, it is the grass
   that suffers."
                        - African Saying

  "A misty morning does not signify
   a cloudy day."
                        - Anonymous

================================================================ is an online community of real estate
professionals dedicated to providing excellent service to
their clients.

This newsletter is Copyright (c) RNC Internet Services, 1999


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