THE LEADERS POST - Issue #15 - May 6, 1999
By: Doug Towes, Editor
About the Leaders Post
The Leaders Post is the newsletter for real estate professionals
committed to Net Success - from Results-net.com, an online
community of real estate professionals dedicated to providing
excellent service to their clients. If you prefer the online
version, the current issue as well as previous issues be viewed
You may pass this newsletter on to others, as long as it is sent
in it's entirety.
- Follow up success
- How to use (and not use) autoresponders
- Email farms
- Should web site visitors have to request info?
- Another new High Performance Home Page Site!
- This and that
- Tip of the day
In the last issue ( http://www.leaderspost.com/lp_14.html) it was
discussed how following up with web prospects after your initial
response can increase results.
Doreen Baran of Toronto Ontario
can confirm that! She
contributes a quick initial response with a follow up phone call
with dramatically improving her results from web prospects. In
April, two of her four transactions came from her web site. When
asked what she was now doing different, she replied:
"I'm paying more attention! Timing is important. Immediate gets
better results and its tough when one is really busy and focusing
on something else, like an offer or listing. Its great to email
back immediately but just as important to follow up with a phone
call. Also, its better not to waste a lot of time on ones who
are just tire kickers.
This week I have new clients coming in from Germany and Orlando,
Florida. I have built up a good rapport with them on the
internet and put them in touch with people to handle their
mortgages ahead of time."
As Doreen says, a speedy email reply is essential. A reply
with an autoresponder does not count!
What exactly is an autoresponder? An autoresponder is a special
email address. The address is programmed to instantly "bounce
back" a pre-formatted email reply anytime it receives an incoming
If you've ever written a conventional mail letter to a company
and in return received a form letter, you'll understand just how
impersonal and unsatisfying that can be. In many cases such a
reply will cost you the opportunity to do business with your web
When someone sends you an email, in their mind they have the
illusion that it has reached a real live person and is being
handled in a professional manner. They don't really expect you to
be sitting there in your office just waiting for their message to
arrive. But the good feeling of having started the process is
Do you have an autoresponder attached to your email box that
fires back a message saying that their message has been received
and will be read and acted on soon? That is not what they want to
They want to hear that the communication was between two human
beings, not between one human being and one mindless computer
Autoresonders are used to respond to specific inquiries, where
the person requesting knows the information will be delivered by
autoresponder - such as delivery of a special report that is
requested. They should not be used to respond to your general
Many of the points made in the article above also apply to
sending out unsolicited email. Many are touting systems to
capture email addresses from visitors to your web site, and advocate
setting up an email "farm".
Think about your own response to unsolicited email for a minute.
Isn't it amazing how adept you have become at picking out which
email was sent just to you and which was personalized but sent to
many people at the same time?
I don't know about you, but with the amount of email I get, I
have to make decisions which messages get read and which don't.
More and more people have to make that same decision every day,
and come to realize why unsolicited email (known as spam on the
internet) is despised so much.
If you want to start an email farm, an opt in list with a form on
your site for additions and removals is the way to go - not spam!
The question came up again of whether it is better to have a web
visitor request information from you or whether it should be
provided on one's web site.
The rational for making a visitor request information is usually
"If I tell them everything they need to know, they won't
phone me, and I won't be able to pick them up as clients."
Perhaps. But increasingly, if the prospect doesn't find the
information on your site, he'll surf until he finds it on your
competitor's site, and then call your competitor instead of you.
One of the rules of Internet business is that your competitor is
but a click away. Your online presentation and information should
be so complete and compelling that your prospect has no need to
leave. Trust prospects with all the information they need to
make a decision and you increase the chances that they'll trust
you with their business.
Good content that satisfies a buyers or sellers "need to know"
and a design that is search-engine-friendly are two of the
guiding principals, and reasons, for the success of the High
Performance Home Page program! If you are looking for an
effective new web site at a reasonable cost, check it out at
The High Performance Home Page sites are fully personalized and
come with compelling real estate content already provided on over
30 web pages, plus several fill in forms, and links to local
community information. New content is added on a regular basis.
Visitors to a High Performance Home Page site have no reason to
visit a competitors site.
There are now FOUR formats to choose from, but only ONE
site is produced per market area, so order the site for your area
before someone else does! It's easy- The content is provided for
you, the setup cost is just a fraction of the cost of similar
sites, and you will be up and running in a couple of weeks!
What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't have
a web site yet.) Send submissions to -
suggestions may also be left at the Agents Online Real Estate Forum
Happenings At Results-net.com
We are pleased to announce another new High Performance Home
Please visit The House and Home
Parksville Qualicum Real Estate Page
If you know anyone buying, selling, or relocating to the
Parksville, Qualicum Beach, and Nanoose Bay areas on Vancouver
Members of the High Performance Home Page program are reminded to
check their private forum for information, search engine
strategies, and add-ons to their site. The forum is located
within the Agents Online Real Estate Idea Center at
http://www.agentsonline.net and can be found at the bottom of the
list of public forums. Once registered at the Idea Center, send
me an email and I will "authorize" you so you can access the
The Agents Online Real Estate Idea Center
has been recently upgraded! One of
the new additions is the ability to subscribe to a forum digest
of any or all forums.
If you subscribe to a forum digest, you will receive periodic
emails detailing posts to that forum over a given period of time.
It is a great way to keep up with what is happening without
having to actually visit to check for new posts!
Contributing by posting messages in the Agents Online Real Estate
Idea Center is a great way to increase your exposure - and your
business! Join us at at http://www.agentsonline.net - it's free!
One of the most popular forums there is the Home Insurance forum. There are
always lots of interesting and informative discussions going on with a minimum
of spam and solicitations to wade through - check it out!
Moderators have the ability to post announcements, edit and
remove messages, send out digests, and are notified by email each
time someone posts to their forum. They are often viewed as a
leader and/or expert, and the moderators name appears on every
page in their forum. Moderators also have the ability to schedule
the digests for their own forums, and the frequency will be
determined by the traffic in the particular forum.
There is now a colorful new logo suitable for members to place on
their web sites and linking to the Idea Center. The logo is just
6kb, and a transparent gif, so it will work whatever your page
background. Have a look at http://www.agentsonline.net/home.html
, where you can see the logo and cut and paste the code for
This And That
After house hunting for many months, my husband and I finally
found the house we wanted to buy. Our young sons voiced their
approval. When I asked what they liked best about it, my four
year old answered - "The goldfish and the cat."
Tip Of The Day
"The trouble with being punctual is that nobody's there to
appreciate it." -- Franklin P. Jones
"Your vision will become clear only when you look into your heart
... Who looks outside, dreams. Who looks inside, awakens." --
Results-net.com is an online community of real estate
professionals dedicated to providing excellent service to
This newsletter is Copyright (c) RNC Internet Services, 1999
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